Women’s Golf Locker Room
WESTERN MICHIGAN BRONCOS
We brought Western Michigan Women’s Golf’s locker room to life as an extension of the program’s newly established training facility. Designed to reflect pride, belonging, and identity, this space elevates daily routine into a shared experience — where every detail reinforces what it means to be a Bronco.
This locker room project was part of a donor-backed initiative giving Western Michigan Women’s Golf a new home of their own — a continuation of the brand-new indoor training facility. The space, while limited in size, needed to make a big visual and emotional impact. Our challenge was to maximize the design within a defined budget, ensuring every square foot carried purpose, presence, and pride.
More than a place to store gear, this locker room was envisioned as an environment that would instill confidence and strengthen program culture. The goal was to create a bright, inspiring space that feels expansive despite its small footprint — an equal complement to the training facility. Beyond aesthetics, it needed to celebrate belonging, enhance the athlete experience, and support recruiting momentum across women’s athletics.
Collaborating with the project architect, we guided the aesthetic direction to ensure brand alignment and cohesion. Every decision balanced elegance, function, and identity — from the material palette to wall treatments. With tight timelines and the realities of construction sequencing, our team worked around constraints, translating program values into a refined and flexible design solution that could be updated easily as the program evolves.
The space blends refined elegance with purposeful branding. Backlit locker nameplates echo patterns introduced in the training facility, while custom topographic wallpaper — drawn from their home golf course — gives the room depth, movement, and identity. Bright finishes expand the visual footprint, and every element, from typography to color palette, connects back to the Broncos’ visual system. Value-engineering helped achieve a premium feel within a lean budget — proof that strategy, not cost, drives perceived quality.
The result is a women’s locker room that balances sophistication with spirit — a place that feels distinctly their own. Athletes, coaches, and donors alike praised the transformation for its thoughtful execution and emotional resonance. As part of a growing portfolio of upgraded facilities, this project strengthens Western Michigan’s brand presence and continues to unify the Broncos’ identity across every environment.
