About Us

At The Athletic Branding Company, athletic facilities are the stage where programs prove who they are — and where identity competes to be seen.

We design turnkey athletic environments that unify facilities, connect culture, and extend across every sport. One space at a time we deliver impact, but the real strength comes from long-term consistency and vision.

We don’t stop at surface graphics. We define foundational design — visual systems, motifs, typography, and brand language — that make every facility unmistakably yours. It’s more than repeating logos on a wall. It’s a scalable framework that adapts, giving each venue its own character while keeping the program connected.

Our expertise spans coast to coast. We align with leaders who see facilities as strategy, not space. Athletic Directors who drive program success. Coaches who want their culture seen and felt. Architects and project teams who embed brand strategy into design.

We don’t chase trends. We don’t cut corners. We create environments that endure — built on strategy, true to your brand, and impossible to ignore.


Greg Daake
President

Steven Valish
Director of Design

Susan Linde
Director of Project Management

Leadership driving strategy, design, and execution.

12 designers and strategists, backed by decades of proven results in athletics.

25


years of shaping the visual language of athletic programs

70+


spaces transformed to inspire athletes, recruits, and fans

80%


of clients trust us with more than one facility


moments that can’t be measured, only felt


Athletic facilities are the stage where programs prove who they are. They inspire athletes, convince recruits, and carry culture forward.

We’re here to make every space undeniable — designed with strategy, built to last, and true to your identity.

Let’s create what your program will be remembered for.