Waldo
Stadium
WESTERN MICHIGAN BRONCOS
As The Athletic Branding Company’s relationship with Western Michigan University continues to evolve, so does the visual identity of its athletic facilities. Building on years of collaboration and brand development across campus, ABC brought a strategic approach to the next chapter of the Broncos’ football environment at Waldo Stadium.
Tasked with the design, production management, and installation of new stadium windscreens, our team developed a bold visual application that reinforces the Broncos’ updated identity while complementing the stadium’s evolving aesthetic. The project reflects a broader commitment to consistency, intentional design, and a unified brand experience throughout the athletic campus.
Alongside the windscreen installation, updated field turf brings the refreshed Broncos identity onto the playing surface, creating a cohesive visual connection between the field, stadium architecture, and surrounding environment.
The result is a more unified stadium experience—one that reflects the strength of the Broncos brand and the lasting impact of thoughtful, coordinated design.
