Football
Athletic Training Facility
WESTERN MICHIGAN BRONCOS
As part of a complete ground-up transformation of Western Michigan University’s football athletic training facility, The Athletic Branding Company worked alongside the project architect and general contractor to ensure the environment reflected the strength and identity of Broncos Football.
ABC helped guide key visual decisions throughout the space, advising on the interior paint scheme, environmental graphics, brand applications, and donor recognition. Each element was considered as part of a larger visual system—balancing functionality, brand presence, and the experience of the student-athlete.
The result is a cohesive, purpose-built environment that brings the Broncos identity into every aspect of the facility while creating a space that feels worthy of the program, its supporters, and the athletes who use it.
