Alumni Center
WESTERN MICHIGAN BRONCOS
The Western Michigan University Broncos Alumni Center had become dated and disconnected from the evolving visual identity of the athletic campus. The space needed more than a cosmetic refresh. It needed an environment that felt current, unmistakably Broncos, and flexible enough to represent every sport and every group that uses the space.
The Athletic Branding Company established the interior paint scheme and oversaw the environmental graphics design from concept through completion. Bold, non-sport-specific graphics create a strong visual presence while keeping the space adaptable for athletics, alumni events, university functions, and outside groups.
The design also extends the visual language established throughout the other Western Michigan athletic spaces ABC has developed across campus. Consistent typography, color, scale, and graphic treatments create a connected experience from one facility to the next, strengthening the Broncos brand wherever it shows up.
The result is a refreshed, versatile environment that feels current to Western Michigan Athletics while remaining flexible enough to serve the broader university community.
