Administration Corridor
WESTERN MICHIGAN BRONCOS
We refreshed the Western Michigan Athletics Administration Corridor to transform a plain, underutilized hallway into a polished, welcoming first impression. Designed as the entry point for staff, donors, and visiting partners, the space now celebrates achievement and pride within the Broncos community.
The corridor lacked energy and identity — a sterile, uninviting passage that didn’t reflect the success or personality of Western Michigan Athletics. Facilities leadership sought to create a space that welcomed guests and celebrated both staff and student-athlete accomplishments.
Before
Before
Our goal was to craft an upscale yet athletic aesthetic — aligning with the broader multi-year facilities branding initiative. Working within existing architectural limits, we focused on aesthetic transformation through brand consistency, refined finishes, and meaningful storytelling.
Custom accolade displays were designed to highlight both staff and student-athlete achievements, merging elegance with the Broncos’ identity. Subtle material selections and precise value-engineering elevated the look and feel without altering structure, creating a high-impact, cost-conscious result.
The corridor now serves as a statement of pride and professionalism — a visual reflection of Western Michigan’s commitment to excellence. The refreshed space provides a warm welcome to visitors and reinforces the program’s unified identity at every step.
